web

So there is a paradox of sort. The Implicit Web is already here and is being actively used by many companies. Yet, consumers are not aware of it - at lest not explicitly. And that is not a good thing. The Implicit Web and its close cousin Attention Economy are big and important concepts; and they are still in their infancies. What we hope is not going to happen is that people get turned off because of mishandling by big companies.

O termo óbvio que agora estou me referindo não tem nada de óbvio. Este é o paradoxo. Esse malfadado óbvio é algo que foge do sentido real. Não colabora com os fatos. Um óbvio excludente, beligerante, pernóstico e insolente. Um óbvio que ‘destroi coisas belas’. A palavra pela palavra. ‘Isso é óbvio’ aposta no desinteressante, no uso comum, na estupidez daqueles que não são vanguarda . Pois a vanguarda está aqui e agora.

Almost no one who makes websites works in their company or organization's web division—because almost no company or organization has a web division. That void on the org chart is one reason we have so many bloated, unusable websites. While many good people work in IT and marketing, neither area is ideally suited to craft usable websites or to encourage the blossoming of vital web communities. Business and non-profit decision makers, let there be web divisions.
Zeldman