The Implicit Web

So there is a paradox of sort. The Implicit Web is already here and is being actively used by many companies. Yet, consumers are not aware of it - at lest not explicitly. And that is not a good thing. The Implicit Web and its close cousin Attention Economy are big and important concepts; and they are still in their infancies. What we hope is not going to happen is that people get turned off because of mishandling by big companies. So having an organization and standards around this very sensitive subject is really important.

Regardless, the companies are not going to stop leveraging implicit behavior because of business and innovation. The competition is tough these days, so whatever companies can do to get ahead, they will. Given that consumers are pressed for time, the algorithms that discern their intent correctly are likely to win. So not only we already experiencing the Implicit Web already, we are likely to see more of it. Indeed, perhaps the whole web experience of the future will be like the auto-complete feature of word processors. How does that idea sound to you?